
The product story
How Perch Play began
Perch Play started as an entry for a toy design competition at IIT Madras. What began as a personal exploration grew, through many rounds of sketches and prototypes, into a magnetic wooden stacking toy for children aged 1 to 7.
Along the way it was shaped with guidance from Aruna Shekar, a psychologist and children's book writer, and Murli Krishna, a toy and game designer. Every bird, from Rosiee to Pip, was first drawn by hand by designer Nandana Preenand before being cut and painted in wood.




